LaMABS™

The Love and Money Atomic Brand System™.

The LaMABS™ brings together the twin disciplines of brand design and digital design into one place, with a component-driven Figma file. We use this as the hand-off from our brand team to our digital team, to make sure that the essence of any new brand meme works with digital best practice. 

A lot of humans over a lot of years have worked to get this to where it is now. And while we’ve had larger and smaller systems in the past, we want to share the most concise version with the community, and build up from there. Less is More.